The Sabah Tourism Awards make a distinguished return after a hiatus since 2019, marking a significant moment for the Sabah tourism sector. This prestigious event serves to recognise and honour the exceptional contributions of individuals, organisations, and businesses that have demonstrated resilience, innovation, and dedication in revitalising Sabah’s tourism industry in the aftermath of the global pandemic.
As the industry emerges stronger and more adaptive, the awards aim to highlight those who have played a pivotal role in promoting Sabah as a premier travel destination. Nominations are now open to acknowledge the very best—those who have gone above and beyond in their efforts to uphold the standards and spirit of Sabah’s hospitality and tourism.
This year’s awards not only celebrate achievement but also pay tribute to the enduring strength and commitment of tourism players who have overcome immense challenges. It is a timely recognition of excellence, perseverance, and the collective drive to shape a sustainable and thriving future for Sabah’s tourism landscape.
SABAH TOURISM RECOGNITION AWARD
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Leadership Award
This award aims to recognize outstanding individuals in the tourism industry who have demonstrated exceptional leadership and significantly contributed to the advancement of the tourism sector in Sabah through their vision, innovation, and dedication.
Ambassador Award
This award acknowledges individuals who have excelled in promoting Sabah as a leading tourism destination, serving as outstanding ambassadors and advocates for the region.
Resilience Award
This award recognizes individuals or organizations within the tourism sector in Sabah who have demonstrated exceptional resilience and adaptability in the face of challenges or crises, showcasing strength and perseverance in overcoming obstacles. Their ability to overcome obstacles with strength and perseverance serves as an inspiration to others in the industry.
Sustainability Award
This award acknowledges efforts toward sustainable tourism practices in Sabah, honoring initiatives that prioritize environmental conservation, community engagement, and cultural preservation for the region’s long-term benefit.
Partnership Award
This award celebrates the significance of successful collaborations and partnerships that have notably contributed to the growth and development of the tourism industry in Sabah.
Sabah Community Leadership Award - Individual
The award is a prestigious honor bestowed upon individuals who demonstrate exceptional leadership, dedication, and impact within the Sabah community. This award recognizes those who have made significant contributions to the social, economic, cultural, or environmental well-being of Sabah.
Sabah Community Leadership Award - Organization
The award is a prestigious honor bestowed upon organization who demonstrate exceptional leadership, dedication, and impact within the Sabah community. This award recognizes those who have made significant contributions to the social, economic, cultural, or environmental well-being of Sabah.
Sabah Hospitality Gem Award
This award recognizes and honors hospitality establishments or individuals in Sabah who exemplify a shining example of excellence, service, and dedication within the hospitality industry. This award celebrates those who consistently go above and beyond to provide exceptional experiences for guests, showcase outstanding customer service, and demonstrate a commitment to upholding the highest standards of hospitality.
Sabah Best Practice in Tourism Product
This award honors those who excel in sustainable tourism, enhance visitor experiences, and preserve Sabah’s cultural and natural heritage. The recipients set high standards in quality, creativity, and responsibility, serving as benchmarks for the industry.
Sabah Best Practice in Accomodation
This award honors those who excel in sustainable tourism, enhance visitor experiences, and preserve Sabah’s cultural and natural heritage. The recipients set high standards in quality, creativity, and responsibility, serving as benchmarks for the industry.
Sabah Best Practice in Community Based Tourism
This award honors those who excel in sustainable tourism, enhance visitor experiences, and preserve Sabah’s cultural and natural heritage. The recipients set high standards in quality, creativity, and responsibility, serving as benchmarks for the industry.
Sabah Tour Specialist Award
The award recognizes tour operators, guides, and agencies that demonstrate outstanding and memorable travel experiences, embodying deep knowledge of Sabah’s natural wonders, cultural heritage, and local traditions. The recipient is celebrated for their commitment to excellence, personalized service, and innovative approaches to tourism.