Award Categories

Honouring experience and enterprise excellence in Sabah’s tourism industry.

GENERAL CRITERIA:
A. Should there be any complication in regards with the finalists or results, the Ministry of Tourism, Culture & Environment Sabah reserves the right to make the final decision.

B. Participating establishments competing for the different awards must be in operation for at least two (2) years as of 1st January 2017.

Best Tourism Attraction This Award recognizes the most attractive tourism spot that has enhanced the State’s image as a tourist destination.
There are two (2) Awards under this category:
Best Tourism Attraction-Nature
Best Tourism Attraction-Non-Nature/Man-made
Judging Criteria:
Judging is based on creativity of product development, popularity, cleanliness, maintenance, type of facilities, promotions & marketing, accessibility, safety and security. Participating nominees in this category must show appropriate development of new products.
Excellence in Hotel Services This Award recognizes hotels and lodges which offer quality and excellent services to their guests.
There are six (6) Awards under this category:

5-Star

3-Star to 4-Star

2-Star & Below

Nature Lodge

Homestay

Dive Resorts

Judging Criteria:

Judging is based on overall quality of services, staff capacity and delivery, facilities available such as rooms, reception, hotel/lodge design, food and beverage, entertainment and general amenities, security, safety and cleanliness, good maintenance and overall appearance of the property.

Best Tour Operators This Award gives recognition to the overseas tour operator in respective markets who has the most outstanding record in selling and promoting Sabah.
There is only two (2) Awards in this category.
Best Inbound (Malaysia/Sabah)
Best Overseas
Judging Criteria:
Judging is based on contributions in terms of arrivals into Sabah, sales network, active selling and promotions of Sabah tour packages and reliability of services offered (note: size of company will not be the main judging criteria) Additional points will be given to competing operators that promote tours ‘beyond Kota Kinabalu’ and new tourism products and attractions.
Best Inbound Tour Package This Award gives recognition to the most creatively design tour package offered by inbound tour operators. It is opened to all registered tour operators in Sabah and Malaysia.
There is only one (1) Award in this category.
Judging Criteria:
Judging is based on handling of tour programs, quality of services, product innovation and creativity. Positive feedback from tourists/clients, airlines and other tourism related organizations will be taken into consideration.
Best M.I.C.E DMC This Award gives recognition to the most productive and outstanding M.I.C.E. DMC, which contributes positively to Sabah’s growing image as a ‘MICE (Meetings, Incentives, Conventions and Exhibitions) Destination’.
There is only one (1) Award in this category.
Judging Criteria:
Judging is based on standard of services provided in planning and management of an event, marketing and promotional efforts and pre/post MICE tours.
Best Tourism Article and TV Programme on Sabah This Award recognizes the best tourism coverage in the form of articles and also television documentary on Sabah by Malaysia-based and overseas-based writers.
There are five (5) Awards under this category:
Best Tourism Article published in Malaysia
Best Tourism Article published Overseas
Best TV Programme on Sabah produced in Malaysia
Best TV Programme on Sabah produced Overseas
Best Online Media
Judging Criteria:
Judging is based on quality and accuracy of information, creativity in writing, evoking and providing appropriate and excellent images, ability of article to enhance Sabah’s image and generate interest in Sabah as must-visit travel destination.
Best Tour Guide This Award recognizes the most outstanding tourist guide. All tourist guides registered in Sabah may submit their entries with brief statement to support their entry. Letter of accolades/appreciation (if any) should be attached together with entries.
There are two (2) Awards under this category:
Best General Tour Guide
Best Specialised Tour Guide
Judging Criteria:
Judging is based on product knowledge, product presentation, tour guide personality, courtesy, good track record and personal integrity as well as contribution to the industry.
Best Food Outlet This Award recognizes the most outstanding restaurant which provides their guests with memorable dining experiences through the delivery of services, facilities, products and environment.
There are two (2) Awards under this category:
Best Restaurant – Hotel/Resort
Best Restaurant – Stand Alone
Judging Criteria:
Judging is based on value for money, quality and presentation of food, décor setting and ambience, services, cleanliness, attractive menus and range of beverages.
Best Shopping Complex This Award recognizes the shopping centre that can provide comfort and satisfaction. All shopping centers in Sabah which have a minimum of 20 independent stores are eligible to participate.
There is only one (1) Award in this category.
Judging Criteria:
Judging is based on design of shopping complex, patronage, promotional activities, displays, quality of services, range of products, type of outlets, security, safety, adequate and clean amenities.
Best Night Spot Experience This Award recognizes the most popular and well managed entertainment spots in Sabah.
There is only one (1) Award in this category.
Judging Criteria:
Judging is based on features such as attractive and creative entertainment programs and activities, management, facilities, quality of services, safety, security and cleanliness.
Best Spa Experience This Award gives recognition to spa establishments in Sabah that have set high benchmark in quality and innovation as a supporting industry to tourism in Sabah.
There are two (2) Awards under this category:
Hotel/Resort
Stand Alone
Judging Criteria:
Judging is based on the overall innovation of treatment, quality of service, sense of place (ie. ambience and environment), cleanliness and hygiene, facilities, quality and range of products used and value for money.
Best Airlines These Awards give recognition to the Airlines that contribute to the State tourism industry in terms of connectivity and bringing the most number of visitors to Sabah, in the past two years.
There are two (2) Awards under this category:
Foreign based
Malaysia based