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Introduced in 1997, the prestigious Sabah Tourism Awards was inaugurated to celebrate the industry’s achievements and to acknowledge the commitment to excellence. This grand ceremony honours outstanding individuals and organizations whose contributions have attributed to the growth of the tourism industry in Sabah.

A biennial occasion, nominees include contributors to the state and national tourism developments in various fields including front liners, agencies, hotels, resorts, businesses, and the media. The Awards are given to reward excellence, quality and innovation in terms of service and standards. It reflects the vibrancy and versatility of Sabah’s tourism industry.

The Sabah Tourism Awards is here again this year to pay homage to distinctive and innovative team players in various categories for their unremitting pursuit of excellence. The Sabah Tourism Awards is the highest prestige given only to the crème de la crème of the tourism industry!